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By Gary Heymann
In the Disc Jockey world there are two types of buyers...the
"thrifty" and the "picky." The thrifty goes around looking
for the cheapest possible price not considering the background, expertise,
equipment, etc., of a Disc Jockey and bases their purchase on the cost alone.
The "picky" on the other hand is looking for the highest quality
performer who knows how to execute a successful event at a market value. The
"thrifty" customer will be the on that says things like "What?!!?
$1200 for a DJ? What do you think you are a doctor?" This is an actual
quote that I heard when a bride called me for a price. I explained to her that
if she needed surgery to call a doctor and that I am a professional in my field
and warrant a professional fee. The party came and went and months later a
friend of hers called mentioning that conversation. She told me that that
woman's DJ was "cheap" yet showed up late, was poorly groomed, didn't
have the music she wanted and used poor sounding equipment." She told me
that the disappointment she experienced taught her that "reputation"
is more important than "savings" when coming to the most important day
of her life.
The Internet is a wonderful tool in finding affordable entertainment,
products and services but one should know the questions to ask so that saving
money does not compromise the quality of the service. Some valuable questions
can be found at www.adja.org.
The American Disc Jockey Association is a non-profit trade organization which
is composed of professional disc jockeys who subscribe to the same ideology of
satisfying the client while striving to remain professional and advance in the
mobile dj industry. The trade organization provides a way for disc jockeys to
obtain liability insurance which is widely required by quality catering halls
these days as well as other benefits. A "DJ System in need program"
which ships an emergency DJ system to a DJ if his is stolen or destroyed prior
to an event is also available to the members. Legal support for contract
conflicts, breaches and/or resolution is offered as a service to both the DJ and
the client in the rare case that a DJ's customer has a complaint. All of these
benefits in turn benefit the client since any lawsuit stemming from an injury at
the party will be aimed at the Hall, The DJ and the HOST. To save $200 on a
wedding DJ and then get sued for thousands with no coverage is just not smart
thinking. Someone's Aunt was spun by a dancer at a bar mitzvah and she fell and
broke her wrist putting her out of work for a year. She sued the DJ, the host
and the catering hall. The non-professional DJ closed his business and the hall
had their own insurance...How much do you think $200 paid for in lawyer fees for
the host?
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The moral of this story is to ask the right questions and treat your Wedding
DJ as you would your new car purchase. If you want a Lexus and someone offers
you one for the price of a Pinto then chances are you will get a lemon... The
national average of a Basic Wedding DJ is $850 to $1200 dollars per event with
insurance, back up equipment, legit contracts, extensive song lists and the
correct experience to make your day a success.
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